Types of window graphics
- Cut vinyl lettering – names, opening hours, phone numbers and logos cut from coloured vinyl, with no background.
- Full-colour printed vinyl – photos, promotions and branding printed on vinyl and applied to the glass.
- One-way vision (perforated vinyl) – a printed image on the outside, while people inside can still see out. Popular on shop windows and vehicle rear windows.
- Frosted and etched-look film – privacy and a premium look for offices and boardrooms. See frosted window film.
- Reverse-applied graphics – applied on the inside of the glass to read correctly from outside, protected from weather and cleaning.
- Removable promotional decals – for seasonal sales and short campaigns.
What to put on your windows
- Your name and logo – especially if your main sign is high up or hard to see.
- Opening hours and contact details – near the door at eye level.
- What you sell or do – a few clear words or images that tell passers-by why to come in.
- Current promotions – changeable graphics for specials and seasonal campaigns.
- Glass manifestations – a band of frosted or printed film across glass doors and partitions at eye level so people do not walk into them.
Try not to cover every window completely unless you want privacy; customers like to see inside a shop.
Choosing the right film
The right material depends on how long the graphic will stay up, whether it faces strong sun and whether you need to see through it. Our window film guide compares the options in plain language. For permanent wording, cut vinyl or reverse-applied print lasts well; for a sale that ends next month, a removable vinyl is simpler to take down.
Pricing, turnaround and installation
Window graphics are usually quoted because each shopfront is a different size. Send us photos of the windows with measurements of each pane. Installation is quoted separately; small vinyl decals can also be supplied for you to apply yourself. Browse the window graphics category for standard items.
Check with your landlord or centre management, as many shopping centres have rules on what may be applied to shopfront glass. Then request a quote.
